In order to develop the best overall image possible for The Herald, in the fastest way possible, we will work hand-to-hand with the advertising/marketing departments. This way, the public will regard The Herald as a newspaper who cares about the community’s well being. 3.StrategiesPress ReleasesPress releases will be mailed out to the media, announcing important information pertaining to that media vehicle or the community in general. -Press releases will be forwarded to local channels informing them and in turn inform the public about local events of importance to the community. Community Involvement:The Herald will focus on becoming involved with the community by participating in and putting together special events to create goodwill among the community while at the same time promoting the company’s image. -The Herald will sponsor job fairs at Universities in Broward and Palm Beach County. In order to create additional appeals towards the products image-the link between academics/intellect and choosing the Herald. -The Herald will sponsor fund-raisers of local charities such as The Children’s Home Society of Florida, among others. -The Herald will partake in trade shows, where we will gather customer information by motivating them to participate in sweepstakes in order to expand our customer base. Sports Marketing: The events sponsored by The Herald match with the audience we are targeting. -Sponsorship of a golf tournament in West Palm Beach would be an effective sponsorship event. -In addition, in order to involve the community at large, The Herald will organize a tri-county charity race from Palm Beach to Miami that would benefit local charities. Internet:With today’s increasing available Internet access it is important to take advantage of the opportunities the Internet offers. -The Herald web site will provide the media and the public with instant access to additional sources of information on an...
