ccasionally share the same space in magazine advertising. For example, makers of pancake flour, of syrup, and of sausages sometimes jointly advertise this combination as an ideal cold-weather breakfast.Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements.Advertising, collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services.It is suggested that advertising is not beneficial, but harmful to the consumers. First of all, it does not really inform the consumers, but persuades them. Persuasion is actually the step of advertising that induces purchase. This is managed by techniques that appeal to feelings, like love or hate (Rotzoll and Haefner 100). For example some advertisements say that the firms take care of the consumers by creating safest products. This venture is usually used in car advertisements. As Eric Cla...
