ethical way. First of all, companies are forced to advertise in order to frustrate the invasion of brand enemies without extensive changes in quality or price of the products. Thus, advertising is an added cost to the consumers, without benefit to the last or the competitiveness of the market (Leiss and Kline 16). If there is any real and useful information in the commercials, it could be better provided on the labels of the products or by the salesmen in the stores (Leiss and Kline 15). Moreover advertising creates brand loyal consumers that do not pay much attention on the price of the products. Also, it affects the tastes and preferences of the consumers. All of the above give the ability to the firms to charge higher prices and to be uninterested in the quality of their products (Rotzoll and Haefner 87).In addition, the reasoning process taught by the commercials deserves attention, because of a faulty logic that fosters conclusion without all the information that could probably be associated with. Although this problem is not very important in deciding which breakfast cereal to buy, it is very dangerous and sneaky in presidential elections, where the consequences are more conspicuous (O’Barr 205). That is because each candidate has created propaganda that might distort the beliefs of the voters. That is why advertising is appealing to the government. Making an advertising campaign against heroin use as the best way of spending money is debatable, but it enables the administration to be seen caring (Clark 31).So, to sum up that advertisement exists only in order to return profits to the advertisers by many tricky ways. Some of these are the use of persuasion at the consumers, the faulty – logic messages, and the influence on children. All these acts, definitely, are not for the benefit of the consumers. ...
