xample you would see the same ad every other commercial break during the program. This indicates that the theory of frequent exposure was applied.The prime time broadcasting network that we watched was the American Broadcasting Company (ABC). Television was watched on a Saturday evening between the times of 8:00pm and 10:00pm. The programming at these times were America’s Funniest Videos and an ABC Saturday night movie “La Familia” within this two hour time slot there were ten channel representation commercials, two public announcements, and eighteen product commercial advertisements.Within these two hours of programming there were five commercial breaks. The products advertised included the following; two public service announcements, two household, two personal hygiene, two food, four automotive, and two store. The ads varied in length from ten, fifteen and thirty seconds. All commercials but three had background music. All ads used bright colors, fast paced action and above average sound levels. These factors are relevant to the viewers of this particular time slot, which range between 8 years of age and up.There were frequently used themes of fantasy, adventure, realism and humor. The orientation of the viewer coincided with the product. Only two of the advertisements were repeated within the two-hour period. The public service announcement was for the Boys and Girls Club of America and Children First. The themes related to the Boys and Girls Club of America and Children First were similar consisting of a realistic situation with characters that included role models and children. This elaborated to both the child viewer that it was fun, exciting and educational to be a participant to either of these groups. That both viewers had something to offer both of these organizations.Household product commercials were the same brand name “Glades” but the product line was extended. Both the plug-ins a...
