ome Shopping Network and will be peddling its wares on several television specials. The industry of shopping from home is one of the fastest growing.Market SummaryTupperware consumers are generally targeted as educated with above average disposable income. Young professional families lead the customer base. They are sometimes referred to as the “cocooning generation” because they prefer the ease and convenience of shopping from home, rather than venturing out to the stores to make their purchases. Instead, these are people who are managing their time intelligently by purchasing their product quickly, easily, and in most cases, at best cost. Families would rather spend their time together, whether that is by having more time to attend their son’s baseball games or their daughter’s dance recitals, they now have more time to do that....
