They should not have commercials during late night television shows and should focus more earlier time slots for the commercials.I believe that TPF should choose the $400,000 budget, with the $30,000 slotting fee, and try to get 8.36% of the market of canned dog food. I think that this is reasonable and more attainable than 12.6% of the market with the premium priced canned dog food with the $600,000 budget and $30,000 slotting fee....