patent will be battled and if not settled could lead to legal fees and public relations. Loss of market share or failure to gain share with this product will mean a loss of research and development, advertising, and promotional money spent on creation and campaign. a bad customer rapport could be established if the product fails thus hindering future successProcess:The Simmons Extreme Sports slide-in binding/boot combination will be available for any array of snowboards. This will be made possible through a standardization process. The specifications will be designed accordingly thus making the slide-in binding/boot combo a huge success. This biding/boot combo will be marketed to a specific set of individuals that include males between the ages of 16 and 22 years old with a substantial portion of their disposable income coming from their parents. At first the Simmons Extreme Sports slide-in binding/boot combo will be available at local sporting goods stores that carry snowboarding merchandise, that is assuming they have agreed to carry the line. Moreover, Simmons Extreme Sports will introduce an Internet site that will offer the slide-in binding/boot combo. Once the name and product has been established with good market exceptance, contracts will be made with the necessary major retailers in order to make the purchase of the product convenient and hassle free.In order to achieve the lowest possible selling price, a virtual company will be used. Rather than sinking the cost in a manufacturing facility, several manufactures will be used to aid in retail price minimization. With respect to the bindings, four essential elements will require manufacturing. An aluminum base will be required as well as a plastic backing and sides. Foam insulator pads will also be required, as will the screws to assemble the binding. The boots will be manufactured as a complete entity by a well-known boot manufacturer then bearing the...
