ormal clothing meets their expectations by Asking around their friends for opinion on whether or not they think the purchase they have made is correct. Reactions from others when they seem them wear the formal clothing they have purchased.If they have purchased the formal clothing value for money. For example, there might be a sale at a store for formal clothing, and they may found that the one they have bought is better or worse than the one that is on sale.To the extent that the product meets these needs, satisfaction is likely to result. Most of the respondent from the interview said that they were reasonably satisfied with the overall purchase they have made. And three out of four respondents said they evaluate the formal clothing after purchase by asking their friends opinions or from their friends reaction. Health SupplementsThe health supplements are evaluated after the purchase only if there is a noticeable product failure such as the tablets they have bought did not perform as what they have expected. Most likely, if students were dissatisfied with the product failure, they are likely to turn and try other brands of a similar product next time. 5.0Implications for Marketing StrategyAs consumer markets become more and more competitive, marketers need to understand very thoroughly both the needs and desires of their potential consumers; which product features can be combined to satisfy these needs and desires. A better knowledge of consumer behaviour can enhance the companys understanding of itself and its environment. Product bought by habit and low involvement purchases such as health supplements tend to be purchased more frequently in which provide a greater opportunity for positive reinforcement and brand loyalty. With each successive purchase of the same brand, the chances of consumers buying again increases until there is a high probability that the consumer will continue to repurchase. It is important for mark...
