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Marketing
marketing
marketing 1. IT is essential for the acquiring company to determine exactly what contribution it can make to the acquired company. It must be more than the money. 2. It is important to search for a company with a ‘common core of unity’, say in technology, markets or production processes. 3. The acquiring company should valued the products, services and customers of the company that it is taking over. 4. Top management cover for the acquired company should be available in case key managers choose to leave after the acquisition. Within a year, managers should have been promoted across company boundaries. Bibliography:
Word Count: 103
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