pecific niche groups perfectly. Such an act leads to better returns, more profit and the ability to expand.Nowadays home shopping is an opportunity to put more pressure on existing brands. According to Key Note, “Virgin Direct, Dixons and the supermarket chains are all using their brands to develop new client bases…” (Key Note, Home Shopping, 1999)Another opportunity is that the general acceptability of the internet from the society is leading to market growth and to the ability to advertise new products cheaply.Threats: The increasingly big number of new entrants in the market. The majority of foreign manufacturers who have lunched their home shopping services in their markets and now are being expand to other markets.Nowadays consumers spend less than the amount they used to spend. That can affect home shopping negatively because people usually use such services for impulse purchases. Finally, it is well known that a great percentage of the top UK companies still do not have on line presence. Eventually are in great risk of being left behind. Although the environment consists of a big variety of factors and influences, it is possible to group them under four main groupings that are usually known by the acronym PEST. Political & Legal factors: Political uncertainty.Flexible/Negotiable trade and domestic investment mechanisms, subjected to the EU regulations and standards.Balance between public and private sector. Encouragement of domestic investmentThe political and legal environment covers the external forces controlled by governments. Economic – Competitive factors:Healthy economy Ϋ more disposable income Ϋ More sales.The economic and competitive environment covers both macro and micro economic conditions that affect the structure of competition in a market.Social Factors: Provide credit to communities. Easy to access different cultures.The sociocultural environment is of great importance to markete...
