midwest, Marketing, College Term Papers.com


		Data Bases
		• Custom Term Papers • Free Term Papers • Free Research Papers • Free Essays • Free Book Reports • Plagiarism?

		Links
		• Top 100 Term Paper Sites • Top 25 Essay Sites • Top 50 Essay Sites • Search 97,000 Papers @ DirectEssays.com • Search 101,000 Papers @ ExampleEssays.com • Search 90,000 Papers @ MegaEssays.com

		Free Essays
		• Term Paper Sites • Chuck III's Free Essays • Free College Essays • TermPaperSites.com • My Term Papers • Get Free Essays • Essay World • Planet Papers

Search Lots of Essays

Back to Subjects - Marketing

midwest

midwest Midwest Bank Strategies For Acquiring New Customers We team up with Revlon and we start the collection of demographical data, which is put into database. From there we select all females between 17 and 55 years old. First series of phone calls should be made to selected individuals, asking them if they would like to try some Revlon products. When they agree we send them the samples. Second round of phone calls follows. This time we ask how they liked it. All positive responding people are informed about personalized mail coming to their households, which should interest them- it is the material about new Revlon visa credit card. In packages we include few samples of products, info about the card and the application with 800 toll free number so customers have an option of either mailing it or calling in. The benefits of the card should be outlined as follows: Free gift for joining, no annual fee, 24 hrs customer support, low intro APR- 6.6%, monthly Revlon magazine sent out with info and samples of new products, every purchase earns Revlon Points, which can be exchanged for Ł5, Ł10 and Ł20 and then used everywhere Revlon is sold. After sometime another round of phone calls this time divided into two categories: a) Simple “thank You” to the customers who joined and information that their free gift is on the way. b) Remainder to others , trying to persuade them to join. The main idea is to expend of the credit card market base by trying to reach our loan customers. When loan term is about to end, we will contact them thru direct mail, thank them for their business and offer them excellent terms if they decide to continue their relationship with our bank. The phone calls should follow. We ask them if they would be interested in some information about our new low intro APR credit card with 2 % cash back at the end of each year. The money can be used as part of loan repayment. This marketing strategy is aimed at increase spending by proper motivation( more you spent- more you will get back). If they interested- info with applications will be sent. Research of the database will be conducted. We pick people who spent loans in the past to buy the car, people who don’t have the car or people who did not buy new car in the long time. We supply customers with Mazan folders and description with main themes: well known Japanese vehicle, Japanese precision and quality, competitive price. Second mailing includes invitations for the test drive along with the offering of Mazan Credit Card, which allows the best customers to up to Ł2500 discount for accumulating points on the card- if they wish to buy Mazan vehicle. Bibliography:

Word Count: 479