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Marketing
new product planning
new product planning Gum Tech, a developer, manufacturer and a distributor of specialty gum products has teamed up with Herbalife, to market a new energy gum. Herbalife one of the largest marketers will begin to sell this new gum in Switzerland and then throughout Europe. The new gum is a blend of natural herbs to increase the metabolism. This gives the consumer increased energy and alertness. This product comes at a time when everyone is in need of energy and alertness. Everyone I know is trying to cram more into each day. Statistics show that more people are spending more time working, more time playing and more time trying to become healthier. There is also an increase in the number of fatigue related illnesses. Due to the need for more energy, most consumers will welcome a gum that will give an increase in energy and alertness. This product could do well with proper marketing tactics. It is entering the market place at a time when it could be a hot seller, that is if it really works. I know that I can’t wait to try it. Gum-Tech International, Inc. “Gum Tech to Make New Energy Gum for Herbalife. MLM Resources.com: PR Newswire, 04/28/99. Bibliography:
Word Count: 206
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