It is very important that all of Shells petrol stations in the UK will be provided with the new petrol at the same time in order to sell the same product everywhere and to avoid confusion between the consumers.Promotion: It is important for Shell to participate in events that will enable the organisation to clear its name from negative attitudes towards Shell, caused by the criticism for polluting the environment in Nigeria and the North Sea. They can also do that by sponsoring events that have to do with the protection of the environment like for example concerts that are given for the protection of the Amazons forests. They can also sponsor events that will relate to the superiority of the new petrol such as the F1 grand prix. In order to build long-term relations with their customers they can use a character, something like a cartoon character that drives a car that will be used for all future promotional activities. APPENDIXFig 1 showing number of trips per year per sexTable 1.6: Trips per person per year: by age, sex and main mode: 1997/99.MaleFemaleAll personsCarNon-carCarNon-carCarNon-carUnder 1745544147046046345117-2054648158853356950921-2970638568951169745330-3982532586844084838540-4990433087339188836150-5986832370636278634360-6969139949738059138970 and over439376255336331352All ages677378616420645400Contact point for further information: +44 (0)20 7944-3097Fig 2 showing number of licence holders in the UK ...
