expertise in: - Our data are not - Studying accurate - planning - building - operating - controlling any projectWe have the financial resourcesWe have a good reputation in the market Opportunities Threats - highly populated market - Political factors (war) - low competition - Legal factors (permits/license) - uniqueness in the business - Economic factors (willingness for rent)MARKETING STRATEGIES - MARKET MIXA) OUR IMAGEThe image we want to have is the following:Convenience: " Shopping and entertainment under one roof "B) FEATURES - Accessible location - Easy parking - Large variety of shops in one locationC) PRICINGAll the spaces (shops, offices, showrooms) will be available for rent ata very reasonable price. D) CUSTOMER SERVICE - We will offer customer assistance in selecting and decorating their shops, especially for the international restaurants floor. - We will offer a flexible renting plan.D) ADVERTISING AND PROMOTIONOur motto: " A place for the whole family "We will use Billboards and Newspapers to promote ours business.FINANCIAL ANALYSIS AND FORECASTThe investment cost of building the mall is $5,000,000 and the duration of the project is 10 years. After 10 years, the project will be transferred to the owners of the land on which the mall was built.Building the mall will take 2 years. The duration of the p...
