categories along with any questions with regard to the user’s travel needs. The layout of it has very basic colors- not too bold, yet not too boring either and there aren’t many banner ads in this page. This website does contain vertical and horizontal scroll bars. The graphical layout overwhelms the text. The site seems to appear very busy, too wordy, or too much text perhaps. The text is also not very concise it seems scattered everywhere and is extremely redundant with several topics (ie FAQ’s, etc). Part1C-Site AnalysisSeniorgold.com makes information searching very obtainable through the use of its shortcuts, word searches and options located on the left of the homepage layout. The layout is very colorful. The drop down menus are very resourceful in enabling the user to find what he/she is looking for without having to search the whole website to find it. However, this site has a few weaknesses as well. One includes the busy-looking and visually unclear graphics. The site looks too full of activity with banner ads whose color schemes clash with the site’s design. Another important thing to note about this site is that it is outdated! I couldn’t help but notice that on the home page of this site it still had the link to: “Thanksgiving Preparation”. We’re in December!!! Websites that are not updated lose the interest and use of their web visitors. It is crucial for web page designers to keep their websites up-to-date with any new events. Users may see this and see it a site deficiency. Part2A-Drive More Traffic To This SiteI would recommend that the website changed its design layout. It should have a color scheme that compliments the text. The use of the drop down menus is very clear and concise. However it should concentrate on condensing the home page (it’s three pages long!). One way of driving traffic to the site is to create banner ads for other senior citi...
