hakis and t-shirts yet a more refined dress casual style. The Man Store will address the question of what this means with new merchandise, personalized service, and a “casual know-how” training program that all of the employees will go through. As a result, men will have the confidence necessary to navigate the sometimes confusing landscape of the dress casual revolution.Uncontrollable FactorsThere are always elements that effect a business that are out of owners and managers immediate control. These factors can have a positive or negative effect on the business. ConsumersDemographics show that most of the middle-class and higher incomes are the blue-collar working class. Some of the major employers in San Angelo are Vorizen, Sitel, Angelo State University, Goodfellow AFB, Ethicon, and the Town and Country corporate offices. San Angelo is also home to a large number of lawyers, doctors, and other professionals, most of whom are into status symbols and run in social circles. We believe that this variety of people will contribute greatly to our potential customers. There is not another store in the area that offers the quality and styles at such an affordable prices. Now San Angelo en can feel confident they are getting the latest styles right here in town. One “gamble” that we would like to take involves the majority of the floor staff at The Man Store. San Angelo has been labeled a conservative community at times, therefore there was some hesitation about employing attractive females to assist the shoppers. However, this is one of the main ideas that makes The man Store unique. Hooters restaurant has proven to be a success . ...
