something that originated in the United States. The Tommy flag, with it colors similar to that of the U.S. flag, tends to make people think patriotically, so they tend to consider the clothing to be a statement of pride in their home country. Tommy himself considers his line "All American" and his style influences all come from a variety of past U.S. style trends and his views of American life: "Whenever I look at the Statue of Liberty, the Empire State Building, Mt. Rushmore, whenever I see a pair of blue jeans or a '65 Mustang, I realize that these are all icons that make me proud to be American." (Hilfiger, p18) , Page 2Advertisements are generally brightly colored and show people that are comfortable and having a good time in Tommy clothes. Like other designers, Tommy appeals to a variety of generations and types of people by gearing his advertisements towards the crowd he envisions as being the main consumer of that particular article of clothing. However, with the huge popularity he has achieved, his advertisements tend to have more attention paid to them. Advertisements for products such as baggy cargo pants, for example, usually involve teenagers engaged in some sort of "teenage" activity outside, more often than not in the city. It creates an urban image for his clothing making teens feel like that's what's cool, and builds a desire to own it. In contrast, an advertisement for a knit sweater will likely show someone a little older, against a more neutral background. A different image is presented, laid back, possibly more mature, but it creates the same desire to own it. Considering the people in Tommy's ads are in such a great mood and symbols of being fashionable, consumers feel they can be too if they buy the right clothes. People get the sense they will be better liked by others, they'll be part of the "in" crowd. Because of this, the next time a person is in a local mall, ther...
