ned to establish himself as a serious painter, and to gain the respect from famous artists of the time such as Jasper Johns and Robert Rauschenberg, whose work he had recently come to know and admire. In 1963 Warhol set up his Studio in 231 East 87th Street which became known as "The Factory". Throughout the 1960's The Factory was synonymous with the Warhol Style; art, photography, films, rock music and many crazy people. He began painting a series of pictures based on advertisements and on images from comic strips. These first works, such as 'Saturday's Popeye'(1960) and 'Water Heater"(1960), were looselyPainted in a way that mocked the style of theAbstract Expressionist, and are among the first examples of what came to be known as Pop Art. Warhol's works during the early 60's are among those for which he is best known for. He reproduced advertisements and cartoons, as well as such familiar household items as telephones and soupcans, often painting one image repeatedly in a grid design. Many of these works, such as his pictures of dollar bills andsoup cans, as in "Campbell's Soup Cans 200"(1962), show his interest in advertising, as well as his interest in techniques that enabled multiplication of an image, such as silk-screen printing, "Thirty is better than one" is the telling title that Warhol in 1963 gave to a painting with multiple images of Mona Lisa. Through these works Warhol gained his much desired recognition, becoming an instant celebrity, having gone from respected commercial illustrator to controversial and influential artist. Such Pop Art images as Warhol's soup cans jumped from the American consumer culture into high artistic recognition. These first Pop works, in their exclusion of all conventional signs of personality, were brutal and shocking, designed with the intention of offending an audience. Warhol further extended this by using techniques that gave his images a printed appearance, using stencils, rubber stam...
