power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty...pornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal...More women have more money and power and scope and legal recognition than we have ever had before; but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers."Wolf's research shows that there is a cultural backlash against feminism that uses images of female beauty to keep women "in their place." How many folks have succumbed to the idea of the ugly feminist activist who is only a feminist because she's too undesirable to get a man? That popular concept first showed up on the scene to describe suffragettes lobbying for the vote. Wolf shows that, throughout the years, there have been forces in culture that attempt to punish women who seek more control over their lives and their environment.The Beauty Myth is the last (and most dangerous) of a long line of lies concerning the "rules" of feminine attributes and behavior. It is the most dangerous because it has succeeded in effecting women's internal sense of themselves. It has created a standard of femininity that is impossible to attain, and women are reacting with increasingly obsessive behavior in their attempts to measure up. Energy that might be used to further positive goals is turned inward instead--dissipated in guilt, shame and unhappiness at one's physical faults.Wolf traces the historical path of these lies:"A century ago, normal female activity, especially the kind that would lead women into power, was classified as ugly and sick. If a woman read too much, her uterus would 'atrophy.' If she kept on reading, her reproductive system would collapse and, according to the medi...
