he end of the month go and spend their well-deserved money on a phone that they have absolutely no use for. For several weeks now, Egypts only cellular phone network operators, MobiNil and Click GSM, have intensified their advertising campaigns and are racing to offer new savings schemes to their current and potential customers. The advertising schemes used by the two companies are obvious to the entire nation, but the people are still hoping on the ban-wagon and buying phones. The two companies have become extremely competitive. The increased advertising by Click GSM is especially noticeable since the company had advertised very little since it started operating ten month ago. The competition has exceeded the friendly genre, it has, in essence, become a war. It is not surprising that MobiNil, faced with more advertising by Click, has once again intensified its advertising campaign. It had recently cut the amount of its advertising considerably in order to slow down demand which was growing faster than the companies ability to build the necessary infrastructure. This action came in the wake of numerous customer complaints about poor service. It seems that Click is winning the war by one thing, its coverage. Click seems to be continually developing and expanding its network to cover more areas throughout Egypt. In fact, Click has recently extended its network coverage to Sharm El Sheik one of the most popular resort cities not only in Egypt but worldwide. Sharm receives tens of thousands of tourists and holidaymakers every month from countries around the world. Click started covering this major holiday destination in the Sinai Peninsula and plans to continue rolling out its coverage at such a pace. Click has just also extended its network to four of Egypts most popular holiday destinations and a major port city. The two antiquities- rich towns of Luxor and As...
