vertised strongly on basic cable and big events, which has caused awareness of the product and its benefits. This years Super Bowl was sponsored in part by the company. DirecTV has also sponsored many half time shows of football and basketball games. This is extremely smart of the company because of its many sport packages. For example, a football package subscriber receives every professional football game on each weekend. Many fans that have seen the commercials have subscribed to DirecTV just for the sports. DirecTV has advertised its product well and has flourished quickly because of it.The success of DirecTV shows the postmodernistic values present in the United States today. DirecTV uses our wants and makes it affordable through technology. The company has given many average people a luxury, which was previously reserved for the rich. DirecTV has flourished due to its competitive rates, many channels, many options, any very effective advertising. This desire for hundreds of channels and almost all sporting events defines our society as postmodernistic....
