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Engrlish

Engrlish Laughing Dog Bicycles is located on Main Street in Amherst, its one five bicycle service and retail stores in the local area. The store is actually located in the rear of the Amherst Peter Pan building, however the friendly sign hangs facing the street. In order to enter the store one has to go down a narrow alley, which has been greatly aged by time. The pavement is filled with irregularities and the tall walls on both sides are cracked and their paint is faded. The alley leads to a small parking lot, which has a secluded yet friendly atmosphere of local businesses. As you enter the parking lot on the left, as you reach the rear of the building, a great number of both used and new bicycles are lined up on display. The bicycles are chained together to prevent theft. The bicycles outside range from small kids bicycles to mid-grade touring modes. The store has an old front, with old faded white wood siding. The siding is cracked and so is the old entranceway. The door is propped open and a low grade wooden ramp leads up to doorstep to ease the movement of bikes. Once inside, the rustic outside gives way to a clean and well-upheld interior. Immediately one notices a great multitude of bicycles, some standing on the ground, others suspended on display racks. The bikes on display are generally higher class than the bikes outside. This can be seen in both their elegant design and their steep price tags. Immediately in front of the doorway, about four feet away, are older bikes lined up for service. These bikes are tagged with receipts, and it can clearly be seen that the bikes have had some use out them. Just to the right of the bikes awaiting service is the store’s main counter. The counter is a glass display case with two shelves. On the shelves lie bicycle components, derailers, brakes, cassettes, and other accessories. On the counter lie assorted brochures, old receipts, random components, and an assorted array of bicycle magazines. The most prominent feature on the counter is the cash register, and the credit card machine. Behind the counter a wall rack displays bike speedometers, lights, and other expensive gadgets. The same rack that is installed behind the counter follows through around the entire main room of the store. The racks outside of the counter hold the larger and therefore the harder to steal components, clothes, helmets, bicycle racks and other accessories. Excess inventory is piled up in boxes under the display models. In the corner of the store is the bicycle shoe display, the shoes are displayed elegantly on plexi-glass shelves while a large array of sizes is neatly lined up underneath. There are about eight different shoe models on display, some sleek road racing models and also the rugged mountain biking models. Just to the right of the shoe display is the front shock display. The suspension forks are suspended mid height along the wall. Immediately to the right of the door lies a second room where the bicycles are serviced. In this room the walls are lined with specific tools. In the center stands a bicycle repair stand and two unfinished bicycles hang mid repair. Two employees rush about the room, reaching for the tools and skillfully utilizing them to repair the bicycles. All around the repair room, hand bicycle wheels, rims, and tires. The floor is lined with broken components flat tires, and tons of grease stains. The old wooden floor does not fail to hide the abuse its been put through, from the years of hard work. One of the immediate feeling one gets from entering the premises is that of a small friendly business. The employees in the store immediately ask to help you out with a sincere interest, and maintain a friendly and very personal relationship throughout your visit. The employees know you by your name in just a few visits, and offer you special favors once you have gained their trust and vice versa. The employees are generally very much into biking themselves, therefore they are more than willing to share their expertise with you and help you in any way possible. One leaves the store with a feeling of having made new friends and a general positive attitude. Bibliography:

Word Count: 725