Data Bases • Custom Term Papers • Free Term Papers • Free Research Papers • Free Essays • Free Book Reports • Plagiarism? Links • Top 100 Term Paper Sites • Top 25 Essay Sites • Top 50 Essay Sites • Search 97,000 Papers @ DirectEssays.com • Search 101,000 Papers @ ExampleEssays.com • Search 90,000 Papers @ MegaEssays.com Free Essays • Term Paper Sites • Chuck III's Free Essays • Free College Essays • TermPaperSites.com • My Term Papers • Get Free Essays • Essay World • Planet Papers	Search Lots of Essays Back to Subjects - Miscellaneous HaagenDazs HaagenDazs In the United States the premium ice cream market is declining and the low fat and yogurt market is growing because people are concerned about fat and cholesterol. Ice cream is high in cholesterol. People would rather buy a low fat ice cream or yogurt than a premium ice cream with more fat content. Haagen-Dazs has some disadvantages and advantages to making a low cost ice cream. One of the disadvantages of Haagen-dazs making a low cost ice milk ice cream is the new low cost ice cream might take sales away from its more exspenive premium ice cream. Some people might buy the cheaper ice milk ice cream instead of the more expenive ice cream. Another thing is the haagen-dazs name will lose some of it prestige. The people who only buy Haagen-Dazs ice cream because they want to show other people they can afford the more exspensive ice cream, might not want to buy the premium ice cream anymore. They might swicth to another company premium ice cream because of their social needs to be better than others. If haagen-dazs starts producing a low cost ice cream it will lower the company standards. Another disadvantage of making a low cost ice cream is the cost to produce it. If it costs the same amount of money to produce the low cost ice cream as it does to produce the premiun ice cream producing the low cost ice cream would lower haagen- dazs profit. Haagen-Dazs would also have to spend money to start a new market development plan for its new ice cream. It would have to promote awareness for its new ice cream. Haageen-dazs also would have to give free samples of its new product to let people try the new ice cream The producer of Haagen-Dazs would have to ask themselves if it would to worth putting money in to adverting a new ice cream when their old ice cram is still making money for the company and is in the maturity stage of the life cycle. I think Haagen-Dazs premium ice cream is at the top of the of its product life line in the maturity area. It would not be a good idea for Haagen-Dazs to start a new product when their old product has many more years left before it will start declining. An advantage of Haagen-Dazs producing a low cost ice cram is consumers are not brand loyal. Consumers like to buy what is on sale. I currently am working in a supermarket, The ice cream that sells well, is the ice cream that is on sale. In the summer useally Edy’s ice cream and Turkey hill ice cream goes on sale every other week. Which ever one is on sale sells, and the one that is not on sale barely gets touched. If haagen-dazs can make a low cost ice cream that can be as low as Edy’s or Turkey hill when its on sale consumers will buy it. Another Advantage of Haagen-Dazs making a new low cost ice cream is they can get people who nomaly don’t buy ice cream because of its fat content to buy it because they are interested in trying a new product. People That could not afford Haagen-Dazs when it was 8.99 a gallon might try the new low cost ice cream to see if it is the same quality as the Higher cost Haagen-Dazs ice cream. Bibliography: Word Count: 572
Copyright © 2005 College Term Papers, INC All Rights Reserved.