and lower legs), and therefore, it produces a high-intensity workout quicker that can be maintained for a longer period of time. If the frequency, intensity, and duration is matched to any other activity, the same results can be achieved (DeBenedette, 1990). Therefore, it can be very attractive to individuals who cannot perform high impact activities due to previous injuries, and to females with big breasts who would like to avoid the bounce involved in running. However, while the Stair Master can be beneficial and attractive, and the claims made in this ad seem clear and straight forward, they are vague and misleading. Many facts are omitted and only the positive aspects are advertised. This ad was designed very carefully to avoid any obvious misleading information. It would appear sensible and truthful to the average consumer.ReferencesDeBenedette, V. (1990). Stair machines: The truth about this fitness fad. The Physician and Sportsmedicne, 18(6), 131-134.Elrick, H. (1996). Commentary: Exercise is medicine. The Physician and Sportsmedicine, 24(2), 1-7.Rosenhan, D. L. & Seligman, M. E. P. (1995). Abnormal Psychology (3rd ed.). New York: W.W. Norton & Company. Shiple, B. J. (Ed.), & DiNuble, N. A. (1997). Treating low-back pain. The Physician and Sportsmedicine, 25(8), 1-7.Youngstedt, S. D. (1997). Does exercise truly enhance sleep? The Physician and Sportsmedicine, 25(10), 72-82....
