ing business by introducing natural and synthetic gut strings to the tennis market. Natural gut strings are made out of plastic which has been exposed to extensive melting. Synthetic gut strings go through the same process but are also wrapped into multifiber threads which ensure longer lasting life and add more spin when hitting the ball. Gamma did not have a serious competition in the string business until 1988, when a French company called Babolat, introduced a new implementation of kevlar along with multi-polyamid wrap called the Kevlar Gear. This breakthrough technology is widely used by the more advanced players, as well as professionals. “The Kevlar Gear main string combines the tremendous durability of Kevlar with the revolutionary sharp gear teeth that bite the ball and create unbelievable spin and control,” (Boatner 67). Gamma introduced its own version the following year, but had over 50 percent less sales than Babolat company, which continued introducing new lines of string technology in 1990, with gut polyamid wrapped and gut fiber coated strings. The main advantages of these two strings was the implementation of a cheaper gut nylon, as oppose to the high-maintenance kevlar. Gut nylon has proven to be just as strong as kevlar, yet it produces better spin and control for the players. By wrapping gut into polyamide nylon or a fiber coating, the final string had a long lasting life, as well as great grip on the ball. The strings were especially popular among the professional players on the ATP and WTA tours. Another company, American Ashway, came with a new concept of making strings more durable when it comes to their tension. All strings are strung very hard on the racquets to ensure better control. The way to measure how strung a string is, is measure on how much pressure the string has on the head frame of a racquets. This is measured in pounds or kilograms. Average racquets are strung at around 60 pounds or 26 ...