e & the advent of information technology has enabled smaller companies reach a worldwide market base. The modern company must be an enabler of change & stimulate an environment to react to individual tastes. Innovation is not something that can really be controlled, however its existence within a company relies on the corporate environment within the firm. Xerox is recognised as a world leader in innovation, however one of the most common reasons organisations lose a winning position is to stagnate once they have attained success. Having worked out the formula for today they fail to consider the winning formula for tomorrow.Organisations that let innovation slide today invite extinction in the longer term. Innovation is the successful realisation of new ideas that cause significant change. So it entails a lot more than mere creativity; it's also about seeing ideas through to acceptance and commercialisation. The best way to get creativity is through the inter-working of mixed minds - from different backgrounds and disciplines. Enlisting suppliers and customers is valuable. Collaborating with entirely different industries presents a further huge opportunity. Continually striving for new ways of doing business, not simply by solving new problems as they arise but by renewing the organisation when there is no pressing need, keeps the organisation alive.This report recommends Xerox concentrate upon the following areas in order to maintain their competitive advantage & facilitate innovation: Leadership Communication and collaboration Diversity of information and interactions Challenge assumptions Customer intimacy Managerial behaviours Providing the correct environment. Strategic meaning Resource innovation Individual Action Avoid complacency StructureLeadership The role of organisational leaders is to promote and lead innovation. Leaders can cre...
