ttributes and who can take responsibility for innovation. But they can also be developed and managed by other people (managers, colleagues, organisational leaders) and by the organisational values and systems.Avoid complacency Taking risks is always OK and challenges should always be created and addressed. This does not mean organisations should innovate for the sake of innovating, innovations, which are clever, do not always, have market value, but they should consider development as a survival mechanism. Constant and sustained innovation requires a long-term perspective and a willingness to invest current resources for future, probably uncertain, gains.StructureStructuring the organisation to facilitate communication and knowledge transfer helps innovation. One means is to have a structure, which is flexible and allows people, ideas and information to flow from one part of the organisation to the other. Another is to ensure groups have the autonomy to follow ideas through and to listen to the ideas of others. The appropriation, application and implementation of ideas, whether they are internally or externally generated, is the key....
