his globalization strategy , based on the acquisition of distribution channels in new markets, has allowed Amorim to become internationally recognized as a highly successful and progressive company. FUTURE STRATEGIESIt is my recommendation that the Corticeira Amorim organization attempt a multifocal strategy, which would allow the company to adapt the product or redefine the market according the needs and politics of specific regions. A strategy with a multifocal emphasis allows for the advantages of worldwide integration, while being receptive to the changing needs from country to country.METHODS OF INTERNATIONAL ENTRYCorticeira Amorim is surely acquiring cork distributors and is currently in the process of setting up a joint venture in the People's Republic of China in an effort to gain power over cork prices and the industry as a whole. I think that it would be a good idea to look into forming a strategic alliance with the Norwegian company, Corex. While Corex claims to offer a superior competitive product, cork is still the only substance that can regain its original form after being compressed-it is my feeling that the partnership would be mutually beneficial.DIAMOND OF NATIONAL ADVANTAGECorticeira Amorim adheres to the importance of innovation and its direct impact on an organization's competitive advantage. More specifically in terms of the Diamond of National Advantage, Amorim emphasizes the importance research and development as well as the implementation of product vertical structures. Also, Amorim is initiating a joint venture with the People's Republic of China....
