as had to be reviewed to ensure the constant growth of Molson throughout the years. By the lack of supply from Molson to meet consumer demand, they expanded to Toronto, Ontario with the opening of a new brewery. This decision was made at the Montreal headquarters where they realized there was a control problem due to the lack of beer available to consumers. Staff members were hired to commence this company wide program, which involved the new line managers to focus on the control of the new plant and create more comfort for those in Montreal. Molson soon fell into what Greiner calls a Red-tape crisis where the organization has become too large and complex to manage. Molson reached this crisis by the expansion of its plants, which resulted in an increase in production and a greater number of employees. This required the communication of too much technical detail, where it would be impossible to interact without changing their business environment. The solution to this fourth revolutionary stage is to move towards more collaboration.Phase 5: Collaboration...
