long-term relationship with their shareholders. On June 23, 1998 Molson reacquired full ownership, making them once again 100% Molson and 100% Canadian.Applying Greiners Model of Firm GrowthWe will look at Molson as an organization by using one of its four goals to bring out Greiners model. As he tells us, each phase begins with a period of evolution, with steady growth and stability and ends with a period of revolution brought upon by change. The only solution in which Molson can continue to grow is by solving the dominant management problem in this period of revolution. Phase 1: CreativityAs Greiner explains in his model, this phase is in the birth stage of an organization, where the emphasis is on creating both a product and a market. John Molson arrived from Lincolnshire in the spring of 1786 with little capital, forty-six bushels of quality English barley, a few articles of equipment and the desire to make from his home, quality brewed beer. He was now on his way to running a small successful business. Molson held essential characteristics of the period of creativity, which Griener explains. He was the founder of the company and made and sold his product himself, giving him both technical and entrepreneurial skills. He devoted himself mentally and physically by making and selling his product of beer. Due to such a high demand for his product, John Molson confronted his first dilemma, which was to choose between remaining a small business or to begin expansion. He decided that his best alternative was to expand which would eliminate possible competition that would arise from a high demand for his product. His unfortunate death in 1836 resulted in a crisis of leadership, which is the origin of the first revolution according to Greiner. After revising his will before his death he chose a candidate who would lead the company out of confusion and solve the managerial problems confronting it. His main concern was to ensure that the...
