sulted in an increase in production and a greater number of employees. This required the communication of too much technical detail, where it would be impossible to interact without changing their business environment. The solution to this fourth revolutionary stage is to move towards more collaboration.Phase 5: CollaborationBibliographyDenison, Merrill. The Barley and The Stream. Toronto: McClelland & Stewart Limited,1955.Greiner, Larry E., Evolution and Revolution as Organizations Grow. Harvard Business Review (May-June 1998): 3-11.Woods Jr., Shirley E., The Molson Saga, 1763-1983. Canada: Avon Books of Canada.1984.Http://www.Molson.com MOLSON INC. To: Dr. Linda Dyer From: Danny Carlone Fabrizio Rossi Agostino La Rocca Marwan JaradatTable Of ContentsThe Firm1Phase 1: Creativity.2Phase 2: Direction..3Phase 3: Delegation4Phase 4: Coordination6Phase 5: Collaboration7Conclusion..8Bibliography 10The FirmWhat started off as a small local brewery grew into a national symbol and a world-class Corporation. Since 1786, the Molson brewery withstood the test of time becoming North Americans oldest beer maker and an International symbol for Canada.Our study is based on Molson Inc. whose founder John Molson opened his first brewery in Montreal, as seen here. View of the birthplace of Molsons brewery as it stands today on Notre Dame Street, Montreal.Today with 3,650 employees and seven breweries across the country, Molson is one of Canadas oldest consumer brand names and North Americas oldest beer brand. Molson also plays a major role in the sports industry. They own and operate the Molson center, Montreals sports and entertainment facility, as well as the Montreal Canadians hockey club, the most successful professional sports teams of all time who ...
