appointment in their faces when they come home from school one day crying because a big fifth grader told them the truth about St. Nick. How could we let our children lead a childhood filled with no Christmas wonder and mystery, or a Christmas Eve gazing out of the steam-covered window in hopes for one peak of Rudolphs nose and a flying sleigh?How important is the self esteem of an individual? One could argue that it is the difference of them living a happy successful life or to one extreme committing suicide. We have all been asked the infamous, How do I look?, or Do I look fat in this? question, but how many people would answer truthfully when the answer would not be the one that we would hope to receive ourselves? Telling the whole truth about everything to everybody at all times is an impossibility, but even if it were possible it probably wouldnt be desirable. (qtd. in Hooke, 209) Therefor in the circumstances of deeply hurting an individuals feelings or diminishing their selfesteem truth altering must be acceptable.In all aspects of advertising lying is the dominating technique. Manipulating society to consume a product is in all moral standings, wrong. Using a societies weaknesses to gain clients and business is a deceiving way to earn a living and takes a morally objectionable individual to do so. Phycologically manipulating , being able to go home at night and feeding your family with the money that you basically stole from society, and still being able to live with yourself afterwards is unbeleivable. Yet, advertising is offered in all private and public colleges across the nation as a major of studies and has an overwhelming number of people employed in taking advantage of the rest of society and living off of it. Cigarette advertising is one that goes well over the morality lines, playing to young children, taking advantage of their immaturity, and using it to influence their decisions by making them appealing to their pe...
