firms in a less volatile market. In terms of your ability to continue producing high quality shoes, you are in good standing. You have a close relationship with suppliers that is unparalled by competition and they are willing to work with you to produce the design, feel, and effect of the material you are seeking. Since you are closely networked with these manufactures, it is important to keep these existing relationships on the intimate level they currently are. If you expanded your line to include cosmetics, watches, etc new suppliers would be introduced into your ecosystem and you would have less control over them since there is no history and long-term relationship on which to build. One recommendation to strengthen your status in your ecosystem would be to improve your relationship with buyers through building solid relationships with department stores. ...