Sears. "Now the challenge is to build greater loyalty with our customer and reinforce Sears position as a destination place for apparel that fits her lifestyle." Reinforcing Sears' commitment to serving its primary customer, a woman age 25 to 54 with a moderate household income, family and home. This campaign builds upon and personalizes Sears' invitation to "Come See the Softer Side of Sears" by illustrating that Sears has more than fashionable apparel; it has the right apparel for her.Finding National and Private Brands to UseSears has aggressively pursued strong national brands and has also developed private apparel brands that give Sears a different and better edge against their competitors. Since turning its focus to clothing, Sears has signed on national brands such as Vanity Fair, Trifari, Sag Harbor, and Leslie Fay. New private brands that have driven significant incremental sales for the company includes Classic Elements casual wear, Apostrophe and Laura Scott career wear and Crossroads casual apparel. In addition, Sears began offering several national brands sold exclusively at Sears, including First Issue, a Liz Claiborne company, a line of updated career wear for women, and Circle of Beauty cosmetics. Sears also launched the Internet web site, which is in English and Spanish for their products. This innovative style of advertising is why Sears, Roebuck and Co. are a leading U.S. retailer of apparel, home and automotive products and related services. For Your InformationI got most of my information off the Internet and the rest from one of my friends who used to work at Sears. My friend told me some of the things that they have done in the past, and I analyzed it. I used www.sears.com and a page off www.yahoo.com. The page I used was wysiwyg://49/http//biz.yahoo.com/rf/010419/n19537340.html. The rest of the information was brought to you by my fiance, Autumn. As far as clothing goes, Autumn has extensive knowledge...
