faster game loads. The Xbox is priced at $299 which is the same price its toughest competitor offers Sony. Microsoft basically offers a better quality product for the same price. C. Sony:Sonys knows that its most powerful weapon is its word of mouth. Everyone knows the quality Sony produced for the PS1 and nobody hesitate to buy the PS2. And company was well aware of that. By the time Sony released the PS2 the company didnt have any competition. It produced a high quality product which at that time was he only one available. The combination of good timing and good advertising helped Sony break records and make its profit.3. Which company will be a winner in video game industry? Right now there is no doubt that Sony is the market leader. In the long run though, I expect Microsoft to win the battle. Microsoft does not have any experience in hardware but Microsoft has the money to spend and technology they need that allows them to compete with the competitors in every way as well as creating a better video gaming experience. The only aspect that stands in front of Microsoft is the lack of counsels produced, but as in one famous movie line If you build it they will come. The only reason PS2 has an advantage is because of the variety of games. But as we all know on the release of every new console there are very games but that soon changes after a hosrt period of time. Microsoft might have a difficulty is sales right now but in the long run it will surely hale on top of the video gaming industry. ...
