l)Imaginarium (educational toys) Toys "R" Us DepartmentsAction Central (vehicles, action figures)Dolls and Dress-up (collectibles, accessories, and lifestyle products)Juvenile (baby products and apparel for newborn to age 4)Learning Center (educational and developmental products, accessories, games and puzzles)R Zone (video, electronics, computer software, related products)Seasonal (Christmas, Halloween, summer, bikes, sports, playsets) Part II Industry Analysis and Firm Strategy Analysis Major Competitors and Market shareAccording to Hoovers.com Toysrus is under the industry of Specialty Retail - Toy & Hobby Retailing & Wholesale, which by definition are Companies engaged in the wholesale distribution and/or retail sale of toys, games, and hobby items, arts & crafts goods; and other toy-related items.Companies in this industry inculding;A.C. Moore Arts & Crafts, Inc.Discovery Toys, Inc.Era Group Plc FAO SchwarzGrand Toys International, Inc.Hobby Lobby Stores, Inc.K-B ToysKBkids.com Inc.LearningStar Corp.Michaels Stores, Inc.MJDesigns, LP.Play Co. Toys & Entertainment Corp.Shop At Home, Inc.Toys ''R'' Us, Inc.United Textiles & Toys Corp.Zany Brainy, Inc.The Top Competitors for Toys ''R'' Us are K-B Toys, Kmart, and Wal-Mart;K-B Toys, the toy retailer is one of the largest toy companies in the US -- operates 1,350 stores under four different formats: K-B Stores in malls, K-B Works in strip centers, K-B Toy Outlets in outlet malls, and K-B Toy Express in malls selling closeout toys during the Christmas season. It also sells toys online through Kbkids.com and eToys.com (K-B Toys bought the inventory and rights to the defunct eToys business in 2001). While many shoppers have begun buying toys from big box retailers such as Toys "R" Us, K-B Toys believes it can succeed as the dominant mall-based toy retailer. The company is owned by private equity firm Bain Capital.Kmart is the #2 discount retailer in the US, behind Wal-Mart. Kmart opera...
