enile retailer online, and Imaginarium.com, a specialty and learning toy online retailer.Toys R Us is currently implementing their mission statement by adding free on-line games and activities for children on theirweb-sites. They do not only want consumers to visit their site when they are looking to purchase a product but, rather they want consumers to visit for entertainment as well. By adding these new on-line features they are assuming that as people access their site to play the games they might see a product they are interested in purchasing.This is an outstanding marketing technique, since one of the main obstacles for on-line retailers is getting customers to visit their site. As online users visit Toysrus.com for their entertainment needs it is said that at least 5% of them will also purchase a product. Although this number might seem very insignificant it is still an increase in revenue, which takes very little capital to initiate.Toysrus.com made amazing strides in 2000. The site became an online retailing success story, by more than tripling it’s sales and number of orders from the prior year, and most important, by giving consumers a terrific online toy-buying experience.One of Toysrus.com’s most exciting developments in 2000 was the alliance it formed with Amazon.com, the worlds premier online retailer. This alliance combines Toysrus.com’s merchandising expertise and trusted brand name with Amazon.com’s world-class web site operations, online customer service and reliable fulfillment. As a result, the two companies delivered in every sense of the word-guests shopped at Toysrus.com for it’s great selection of toys and video games in an easy-to-navigate site, and more than 99% of purchases were delivered by Amazon.com on time for the holiday season. The Toysrus.com and Amazon.com merged web-sites became the #1 most visited e-commerce destination for the holiday season – topping the traffic...
