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The EMyth

team, I was not being anyone but the Technician. I was running around like a chicken with my head cut off because I would not let go of the Technician’s duties and take on another role. Additionally, because I was doing all of the work myself, I lost joy in the very interest that made me seek out the position. As Gerber puts it, “The work that was born out of love has become a chore…Rather than maintaining a specialness, representing the unique skill the technician possesses and upon which he started the business, the work becomes trivialized, something to get through in order to make room for everything else that must be done.”This is what I was going through. This is what I felt to a “T”. I was so over extended, so over burdened with everything in my life, I could no enjoy the very interest that brought me to this point.This year I am once again the VP of Internet Technology – the webmaster of ASM. I plan to take this newfound principle and apply it. I want to remember to step back from my technical duties an manage. This year as I organize my web team, I will be the Manager, and not the Technician.This resolution brings me to the next applicable point Gerber taught: to work on your business, not in it. Truthfully I have struggled to grasp the significance of this concept – to work at organizing and leading your business, rather than in the operations of it. This year as I manage the web for ASM, I need to work on the structure of things. I need to work on setting up a system that works. I need to set up a structure that will maintain the site without me. I need to work on the web team rather than in it. Honestly, this will not be an easy task. I must think carefully about how to motivate people to take on projects and produce results. I must think carefully to make the web team free up my time, not consume it. I must create a franchise – a turn-key solution to main...

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