ol of material possessions.Tyler is trying to escape from material possessions because all he sees is people living life according to what they have to buy next, “We are consumers. We are by products of a lifestyle obsession.” TV commercials and magazines have defined they way America should and has to be. “Advertising has us chasing cars and clothes, working jobs we hate, so we can buy *censored* we don’t need.” Overall Tyler’s message is that the pursuit of happiness has become the pursuit of material items to make our selves feel complete. Tyler’s unique philosophy and brutal way of presenting it made him a leader for the many men that joined his club looking for someone to define their lives. Tyler was trying to get these men to change their lives on their own. He hopes they realize that a person can never be perfect, and in the end it’s all just stuff, “The things you own end up owning you.”...
