ur market share as well.MCI hopes that through this aggressive public relations campaign we are able to change our image from just long distance phone company to a one stop provider enterprise. We want people to see MCI as the world leader in telecommunications and e-commerce support.Since Worldcom’s global telecommunications data and business services solutions accommodate the transportation of voice, binary or digital components, Worldcom’s pricing strategy can now done on a byte-by-byte basis. With the introduction and incorporation of “data packaging” (packets) and networking technology, Worldcom is able to allow their customers to share network bandwidth efficiently on Worldcom’s fiber optic backbone making the customer’s critical data transmissions more cost effective. Worldcom’s baseline pricing strategies for many of it global business programs are based on the “shared” cost of the network, data and support materials needed to transmit a respective customer’s data or information across it’s network.Conclusion. WorldCom believes that its strong commitment to competition in global and domestic telecommunications markets will bring better prices, services, and innovations to consumers everywhere. We intend to foolproof the competition by establishing ourselves in the Global market, by selling the Worldcom name. When the market talks about crystal clear communication that is affordable, convenient, with digital quality, they will automatically think, “Worldcom”. By using Public Relations strategy, Worldcom believes it can encompass a variety of marketing tactics that will strengthen our credibility, enhance our image, develop goodwill and influence public opinion. References:[1] Hill, C., 2000, International Business, Competing in the Global Marketplace, McGraw-Hill Publishing, Inc. [2] Worldcom, Inc. 2000, Product and Services, Take your organizat...
