leasurable experience of smoking a Camel cigarette, specifically to escape the bustling world around us. The sensual imagery further pushes the same lazy, comfortable, yet extremely pleasurable experience of smoking Camels. The ad clearly attempts to represent a truly American theme. The diner era reflected by the images is solely the historical product of the good ol US of A. The classic automobile, in mint condition, aquamarine coloring, and white hard-top set against the beautiful and unpolluted orange sky makes every effort to glorify the past, and to seemingly imply the universal and timeless appeal of Camel cigarettes. The red-haired waitress, in her classic uniform and white apron even sports a more classic American hairstyle, as well as proudly displaying JANE upon her breast patch. The name further seems to emphasize that Camels cigarettes are for everyone; every Jane could be like the waitress in the ad. Camels logo sporting the label underneath Since 1913 proundly invites thoughts of Camels longevity in America, truly solidifying its role as an American classic. The rebellious nature of the images is slightly more subtle but equally powerful in its impact. Upon close inspection, the waitress is wearing shiny new roller-blades rather than roller-skates. Her youthful figure also aids in the imagery of a somewhat rebellious and strong woman. As she smokes with such a sense of luxury and abandonment, one can notice her empty serving tray lying on the car beside her. In addition, she is still in uniform, all the way up to her pinstriped cap. One imagines that she is only on her break, or perhaps taking one without anyone noticing. The empty car implies that the vehicle is her own, and not that of a patron. She seems, despite her conformity in uniform and accoutrement, to be calling all the shots. The fact that not another single human being can be seen further implies that our female protagonist is in her own world, and needs no o...
