to become customers, they want to know about one, what one does and what one can do for them. Which one can do easily and inexpensively on the WWW? Then one might be able to turn them into customers. 8. To make picture, sound and video available What if one's widget is great, but people would really love it if they could see it in action? The album is great but with no airplay, nobody knows that it sounds great? A picture is worth a thousand words, but one does not have the space for a thousand words? The WWW allows one to add sound; pictures and short movie files to one's company's info if that will serve one's potential customers. No brochure will do that. 9. To Reach a Highly Desirable Demographic Market The demographic of the WWW user is probably the highest mass-market demographic available. Usually they are college-educated or being college educated, making a high salary or soon to make a high salary. It is no wonder that Wired magazine, the magazine of choice to the Internet community, has no problem getting Lexus and other high-end marketer's advertising. Even with the addition of the commercial on-line community, the demographic will remain high for many years to come. 10. To Answer Frequently Asked Questions Whoever answers the telephones in one's organization can tell one that their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with one. Post them on a WWW page and one will have removed another barrier to doing business with one and freed up some time for that harried phone operator. 11. To Stay in Contact with Salespeople One's employees on the road may need up-to-the-minute information that will help them make the sale or pull together the deal. If one knows what that information is, one can keep it posted in complete privacy on the WWW. A quick local phone call can keep one's staff supplied with t...
