another country finds that they havean untaped amount of diamonds De Beers will buy out the diamonds that way the price will remainoutrageously high. Also if there is a sudden boom in people finding diamonds there will be adiamond rush and people will start to flock to that area and it could give that country more powerand weaken production for De Beers. This has happened many times to the company. It happened in Angola there was all of a sudden there was illegal mining. There would be thousands of people trying to get rich quickflocking there. The latest one is happening in Canada and there seems to be a diamonds poppingout of the country. Now De Beers has to find the source and buy up the diamonds. It isnt quitethe same tho because it is a relatively quiet area and not accessible to a mass amount of people They could also do what they did with Russia. They had made an agreement that Russiacouldnt sell any rough diamonds that it had in stock piles from the old Soviet Union. HoweverRussia has had many economic troubles in the past decade. Now they are strapped for cash and itseems that many of the diamonds, that were believed to be in stock piles in Russia, are appearingon the open market. This in turn, in large quantities, will effect the price of diamonds . So thatthere wouldnt be a large drop in the price of diamonds De Beers tried to buy up a majority of the diamonds. There is more then just other countries cornering the diamond market. They would have tohave a high price to sell their Diamonds at and they want of this little sparkling rock. So theybegan investing large amounts of time and money into the marketing of their Diamonds. Back inthe early 30's they started many ad campaigns across the world. Back then diamond engagementrings were not as common in the way they are now. They first tried in Europe to market thethought of the ring. However as luck would have it people just did not seem to want to spend that...
