size, revenues, and markets, does not rank with existing products, somebody in top management must have the specific assignment to work on tomorrow as an entrepreneur and innovator. Berglass (1977) believes that this is extremely important especially with top management. In business, no one respects a CEO who has lost the will to stick his neck out. Risk aversion among successful entrepreneurs is somewhat widespread. With surprising regularity, formerly fearless entrepreneurs responded to success by holding the reins on risk and change so tightly that they end up strangling their businesses.Achieving Entrepreneurial Success Miner found through research that there “...is not just one kind of person who has the potential to succeed as an entrepreneur. Furthermore, the findings show that the type of person an individual is determines the route he or she should follow”. He found that there were four types of personalities. They are:1. The Personal Achiever. The characteristics of this type of personality usually incorporate a very high need to achieve, a lesser desire to plan and set goals, a strong personal initiative, a strong personal commitment to their organization, a belief that one person can make a difference (an internal, rather than external, locus of control) and a very strong belief that work should be guided by personal goals not those set by others. 2. The Empathetic Super Salesperson. Has a huge capacity to understand and feel with another (to empathize), a desire to help others, believes that social processes are very important, but does not need to have strong positive relationships with others, and believes that a sales force is crucial to carrying out company strategy.3. The Real Manager. Has a desire to play a corporate leader role and is decisive. Has a positive attitude to authority, a strong desire to compete but not for power. Wishes to stand out from the crowd for his/her ideas. 4. The Expert Idea Ge...
