urger King was very pleasant. The employees conveyed the attitude thatthey were there to assist the customers in any way possible. The restaurant was very clean andthere were no loud noises from the service area. They also provided relaxing music for customersto listen to while dining.Burger King possessed more than adequate communication and leadership. Employeesgave the customers feedback on their orders. Each customer received a receipt, which enabledthem to double-check their order. The employees also read the order back to the customer beforehanding them the order. In terms of leadership, there was a manager in plain sight throughout ourvisit. The manager showed involvement by taking orders and coaching employees.Our group compared and contrasted McDonald’s and Burger King as follows:Comparison between McDonald's and Burger KingAnalysis:I.Organizational GoalsBoth McDonald's and Burger King share the same basic organizational goals of profitability, salesvolume, fast and courteous service, and cleanliness. There are minor variations to these goals by bothcompanies.II.Organizational StructureWhen observing McDonald's and Burger king, the organizational structures of the two restaurants werevery similar. There appeared to be a crew leader who was a non-managerial employee and, there was amanager who was present behind the counter. The managers of the restaurants seemed to be in control ofevery aspect of the entire food service process. He had keys to the store, and registers, and also was theonly one to take phone calls. One might assume that because both restaurants are chains, there is ahierarchy of command. There is perhaps a regional manager, then a district manager, all the way up to aCEO of McDonald's and Burger King. The distinction between the management and the staff was veryclear and apparent by looking at their uniforms. III.TechnologyBoth McDonald's and Burger King are on the cutting edge of technolo...
