is “100% total customer satisfaction.” Also if you weren’tcompletely happy with your meal that the restaurant would do whatever it took to make it right. This isnot a very realistic goal for a fast food restaurant because with the amount of food that is served everydaythere is no way that every customer will be satisfied. When I got to Burger King there were no pamphletsfor the customer to read. There was nothing that let the consumer know what the company was all about.There was a large sign, which read the slogan “Workin for You.” This was what appeared to be theorganization goal and it was interesting to see that the slogan was in improper English. Although thisgoal is much more realistic than the McDonald’s counterpart.II.Organizational StructureAlthough the structure of the two organizations are basically the same there were two differences that Inoticed. One difference is in the specific tasks of the employees working the front. In McDonald’s thereis one person who takes your order and gets your food. Only one person is helped at a time because thecashier has to wait for the food and then serve you. In Burger King there are two separate stations toorder and then pick up your food. At the beginning of the line the customer orders and pays in exchangefor a number. Then you move down the line to where the customer picks up the food in accordance withthe number. This greatly speeds up the lines and reduces the waiting time. The other difference is in themanagement. At both restaurants there is one manager that handles all the employees working at thetime. In McDonald’s the manager was no where to be found but in Burger King the manager was at thefront letting himself be seen and talking with the customers. He also wore a different colored uniform tosignify his position in the organization.III.TechnologyThe production level of the two restaurants is the main difference in ...
