cts you are not getting the best out of life, and that applies wherever you are, working, driving, et cetera. TEAC’s statement that ‘Listening to TEAC can seriously damage your single status.’ Is a wholly unbelievable statement. Therein lies the difference between the two statements. Music to some people, myself included, does add something to your life. However, Sony have twisted the idea slightly. Owning the Sony stereo does not add life to you world, it is the music that is played on them. The Sony quote is more subtle and realistically believable, all the things the TEAC quote is not.All the TEAC stereos ‘look gorgeous in a champagne metal finish.’ This use of association between champagne/success/TEAC offers another piece of gendered marketing. Almost every stereo on sale today is finished in metal, plastic that looks like metal, or jet black. There is no alternative that might be more appealing to the female market. I am not however, suggesting that women would not like the male associated finishes, but while talking about this essay to female colleagues, I was informed that at least two girls would like to have a pink stereo. While this is a stereotypical colour association, it still highlights that there must be a market for stereos that are aimed specifically at the female market. They all seem to be trying to appeal to the ‘boys and their toys’ and ignoring a huge proportion of the market which exists.The second advert in the series is a contradiction of the first, because it’s by-line is ; ‘It’s the hi-fi Or Me!’ ’Bye Dear…’ which would suggest that it seriously damages your relationship, again with a good-looking scantily clad woman. What I find interesting in this advert is that the TEAC stereos actually have won awards for highly recommended and a quotation from What Hi*Fi? Magazine that states that the “TEAC mini sets s...
