2). “They use animation and cute animals, which appeals to children” (2). “There general rule of thumb is: The more dangerous the product, the more coded the ads are likely to be” (Leo, 73).TV functions as a “super peer” to teens, showing what’s cool and worthy of emulating (2), so it should be more selective on what it shows to the public. There must be something done to control the message being sent to teens about alcohol. If beer ads are going to be on TV, the ads should be regulated in the public interest (Leo, 74). “If we can’t stop it, let’s at least set some sensible rules that reflect the true social costs involved” (74). Researchers also said it will take the entire community- not just schools- to changes students’ attitudes on drinking (Patrick, 2). Parents who allow their teens to watch a lot of television with alcohol suggestive programs, should take the time to explain how misleading the messages are. Parents should also explain that advertisers do a lot of private psychological research to better know which of teens buttons to push (Leo, 72).Parents are responsible for setting rules and guidelines for their children. Parents who drink and provide alcohol to their kids may be sending the wrong message. Do as I say and not as I do, is a hard rule for teens to follow. Most kids say they were simply doing what their parents do (1). “They’re powerful role models, whether for good or ill,” says Yale University psychologist Dorothy Singer (Elias, 3). If adults binge, teens may imitate that behavior, ignoring parental rules against alcohol use (3). Parents must realize that their own children will not respect the advice they give them if they themselves do not set a good example.Children have little trouble getting alcohol. It’s as simple as hitting mom and dad’s supply or waiting for an accommodating adult to happ...
