es81.275.87.1ADVERTISING/PROMOTION AGENCIEStopMcKinney & Silver333 Fayetteville Street MallRaleigh, NC 27601919-828-0691http://www.mckinney&silver.comDDB Worldwide437 Madison Ave8th FloorNew York, NY 10022212-415-2000http://www.ddb.comArnold Communications101 Huntington AvenueBoston, MA 02199617-587-8000http://www.arn.comHandles the Lincoln-Mercury Division.HOTLINKStopVolkswagen GroupVolkswagen brand names include:Rolls-RoyceBentleyAudiLamborghiniBugattiSkodaSeat| TOP |WHAT'S NEW | COMPANY PROFILES | INDUSTRY TRENDS | RESEARCH | CREATIVE RESOURCES | ROADMAPauto@magazine.org | MAGAZINE PUBLISHERS OF AMERICABayerische Motoren Werke AG (BMW), founded in 1916 and publicly traded since 1969, is a leading manufacturer of luxury automobiles and motorcycles, producing a varied range of high quality cars and motorbikes. BMW delivered 751,272 cars of it's own brand in 1999 – another record number - plus 65,168 motorcycles. BMW automobiles accounted for 57% of 1999 revenues; Rover automobiles, 22% vehicle finance leasing, 18%; motorcycles, 1% and other, 2%.revenues; Rover automobiles, 22% vehicle finance leasing, 18%; motorcycles, 1% and other, 2%.Although BMW is headquartered in Germany, it derives most of its sales outside of its home market: sales in Germany were 9.21 billion Euro which was only 26.8% of 1999's sales. In 1999, sales in North America were up at a rate that was much higher than the company as a whole: in this region, sales increased 26.3% to 8.10 billion Euro.BMW AG also experienced significant increases in sales in Other European Countries (up 12.8% to 8.12 billion Euro) and Asia (up 14.6% to 2.53 billion Euro).Although the company's overall sales increased, sales were not up in all regions of the world: sales in the company's home market of Germany were down 0.7% (to 9.21 billion Euro) and sales in the United Kingdom fell 14.1% (to 4.83 billion Euro).BMW of North America, Inc. was established in 1975. BMW is represented i...
