hangeHonda vehicles$413.4$353.716.9%Acura vehicles147.7130.912.8Source: Advertising AgeFINANCIALStopAmerican Honda Motor Co. set a new company record in 1999 with nearly 1.1 million vehicle sales, up 6.7% from 1998. Honda Division sales for 1999 set a new record of 959,000, up 6.6% from 1998. Acura Division sales of 118,000 were up 6.9%, as the division recorded it best year since 1992.While total passenger car sales remained flat at 855,000, total light truck sales grew by 49.0% to more than 222,000. Total sales of vehicles assembled in North America surpassed 803,000, an increase of 3% over 1998's record. American Honda Vehicle Sales, in Units, in the U.S. By Segment, 1999 vs. 1998 19991998% Chng. Domestic Car SalesHonda Division625,146688,118-9.2%Acura Division77,52458,52732.5%Total Domestic Car Sales702,670746,645-5.9%Domestic Truck SalesHonda Division100,60033,248202.6%Import Car SalesHonda Division112,21263,59576.4%Acura Division39,78850,231-20.8%Total Import Car Sales152,000113,82633.5%Import Truck SalesHonda Division120,929114,2475.8%Acura Division6941,634-57.5%Total Import Car Sales121,623115,8815.0%Total American Honda1,076,8931,009,6006.7%Cars854,670860,471-0.7%Trucks222,223149,12949.0%Source: American Honda press release, January 4, 2000For fiscal year ending March 31, 2000, Honda projects consolidated net sales and other operating revenue at 6.1 trillion yen (approximately $57.5 billion), a decrease of 2.1% from fiscal year 1999.ADVERTISING/PROMOTION AGENCIEStopRubin Postaer and Associates1333 Second StreetSanta Monica, CA 90401310-394-4000www.rpa.comHandles advertising for Honda and Acura Vehicles, National, Regional, and Corporate.La Agencia de Orc & Asociados11620 Wilshire Blvd., 6th Fl.Los Angeles, CA 90025310-444-7300www.laagencia.comHandles advertising to the Hispanic market.Dailey & Associates8687 Melrose Ave.West Hollywood, CA 90069310-360-3100www.daileyads.comHandles advertising for Honda Motorcycles and Motor Scoo...
